Efficiency onlyOff-the-shelf productAI-native

Peec AI

Peec AI GmbH ·peec.ai· As of: 2026-07-30

Shows whether and how a brand turns up in answers from ChatGPT, Perplexity, Gemini and Google's AI mode, in which position, in what tone, and which sources those systems assemble the answer from.

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ClaudeChatGPTPerplexity

Our verdict

Measuring creates no edge. Without it you notice too late that a demand channel is drying up, and you steer content by feel. With it you have not yet won a single mention. The edge only comes from what you change afterwards in the content and in which sources get cited. So: it keeps you from falling behind, and it is explicitly not a moat.

Evidence:As of 2026-07-30Plans, prompt and project limits, model add-on prices, agency plans and the credit calculationOpen sourceAs of 2026-07-30Contract term, termination, switching right under Regulation (EU) 2023/2854, release and deletion of customer dataOpen sourceAs of 2026-07-30Processors, third-country transfers, storage on Google Cloud without a stated region, retention and security measuresOpen sourceAs of 2026-07-30Legal entity, register court, register number, managing directors and VAT identification numberOpen sourceAs of 2026-07-30Incorporation date, original UG legal form and share capital increases up to January 2026Open sourceAs of 2026-07-30Series A of 21 million dollars, 29 million dollars raised in total, customer count in November 2025Open source

Who it fits

Solo

suitable with caveats

Eighty-five euros a month for 50 prompts, three models and one project is affordable. It only pays off if search actually brings demand. Anyone selling through network and referral is measuring a number here that leads nowhere.

Mid-market

suitable

One hundred fifty to 350 prompts across three models cover a product with several topic areas, and every plan includes unlimited users. At this size there is usually someone who turns the numbers into editorial work. Without that person it stays a report.

Enterprise

suitable with caveats

Single sign-on, API access and more than three models only start in the Enterprise plan, which carries no list price. Storage region, audit logging and certifications are not publicly substantiated. That will not survive a serious vendor assessment without renegotiation.

Buy, switch or build

Off-the-shelf

SEO suite with a retrofitted AI module

The established search tools have retrofitted visibility reports for AI answers. If you already pay for the suite you get the number without a second invoice and without a second tool in daily work. In exchange, model coverage, countries and query frequency are narrower, and the new metric sits right beside the classic search metrics, which invites confusion.

AI-native

The market already is the AI-native category

This class of tool exists only because answer engines started intercepting demand. Every notable vendor was founded in 2024 or 2025, this one in January 2025. The choice is therefore not between old and new but between several young vendors with a very similar measurement idea. That shifts the review away from the feature list towards staying power, exit rights and how traceable the measurement method is.

Build it yourself

Run the prompts against the models yourself

Technically this is small: a list of questions, a schedule, calls to the model APIs, mentions and cited sources written into your own table. The effort is not in building it but in running it. Model access and prices change, countries and languages multiply the runs, answers vary from run to run, and your own measurement has to stay methodically stable over months or you end up measuring your own rebuilds. Worth it only when the measurement itself is part of the product or the consulting offer.

Our advice

  • Solo: First check whether search brings demand at all.
  • Mid-market: Buy, but name the person who turns the numbers into content first.
  • Enterprise: Buy as a pilot, and settle storage region and audit logging in writing before any rollout.

Who is behind it

Staying power: Young

The company was founded on 13 January 2025 as a UG with 300 euros of share capital and now trades as a GmbH. Growth and funding are exceptional, yet the company history is still shorter than the period over which introducing a measurement tool pays for itself.

  • Incorporation and change of legal form: 13 January 2025 as Peec AI UG (haftungsbeschränkt) with 300 euros of share capital, now Peec AI GmbHAs of 2026-07-30Incorporation date, original UG legal form and share capital increases up to January 2026Open source · As of 2026-07-30
  • Share capital increases: EUR 300 (01/2025), EUR 36,836 (05/2025), EUR 47,157 (07/2025), EUR 59,831 (11/2025), EUR 60,579 (01/2026)As of 2026-07-30Incorporation date, original UG legal form and share capital increases up to January 2026Open source · As of 2026-07-30
  • Funding: USD 21 million Series A in November 2025 led by Singular, USD 29 million in totalAs of 2026-07-30Series A of 21 million dollars, 29 million dollars raised in total, customer count in November 2025Open source · As of 2026-07-30
  • Customer count per vendor: 3000+ brands and agencies on the pricing page, 1300+ in the vendor blog of November 2025As of 2026-07-30Plans, prompt and project limits, model add-on prices, agency plans and the credit calculationOpen source · As of 2026-07-30
  • Commercial register and representation: Charlottenburg local court (Amtsgericht Charlottenburg) HRB 271053 B, Karl-Liebknecht-Str. 14, 10178 Berlin, managing directors Daniel Drabo, Marius Meiners, Tobias Siwonia, VAT ID DE452555324As of 2026-07-30Legal entity, register court, register number, managing directors and VAT identification numberOpen source · As of 2026-07-30

Cost of leaving: Low

The terms explicitly grant the switching right under Regulation (EU) 2023/2854: termination on no more than two months' notice, release of all exportable data in a common machine-readable format, and switching assistance charged at cost. A monthly subscription ends with the current billing cycle anyway. What costs you is not the exit but the break in the time series. Every tool in this class queries differently, so the history does not carry over to the next vendor and measurement restarts at zero.

Regulation and data

How to read the traffic lightHow to read the traffic lightThe traffic light rates how well a point is evidenced, not how good the tool is. It draws only on the value, note and source held in the profile. Where a statement is missing, it rates the absence, not a guess. A well-reasoned "unclear" on a point that matters little for this tool is yellow. A missing source on a point that decides whether you can use it at all is red.documented, no condition attacheddocumented, tied to a conditiondocumented, but unfavourableopen on a point that decides usability
Data processing agreementScale for this point: Data processing agreementdocumented, no condition attached: Auftragsverarbeitungsvertrag öffentlich abrufbar und ohne weitere Bedingung Bestandteil des Vertrags; oder er entfällt nachvollziehbar begründet, weil kein Anbieter Kundendaten verarbeitet.documented, tied to a condition: Vertrag existiert, ist aber an einen Tarif gebunden, nur nach Anfrage einsehbar oder allein in den Nutzungsbedingungen geregelt statt als eigenes Dokument.documented, but unfavourable: Kein Auftragsverarbeitungsvertrag im üblichen Sinn: entweder weil der Anbieter für das Kerngeschäft eigenständig Verantwortlicher ist und stattdessen eine andere Konstruktion gilt, oder weil öffentlich offen bleibt, ob überhaupt einer angeboten wird.open on a point that decides usability: Weder ein Vertrag noch ein dokumentierter Weg zu einem Vertrag; der Einkauf hätte nichts, worauf er sich stützen kann.documented, but unfavourableunclearAs of 2026-07-30Contract term, termination, switching right under Regulation (EU) 2023/2854, release and deletion of customer dataOpen sourceNo data processing agreement is publicly available anywhere. The terms of 15 December 2025 name none and expressly forbid the customer from entering personal data without consent. Whether one is offered to enterprise customers belongs in contract talks.As of 2026-07-30
Storage locationScale for this point: Storage locationdocumented, no condition attached: EU-Speicherort ohne Zusatzkosten und ohne Tarifbindung, oder der Ort ist vollständig selbst bestimmbar, weil das Werkzeug im eigenen Betrieb läuft.documented, tied to a condition: EU-Speicherort möglich, aber an einen Tarif, einen gesondert zu aktivierenden Zusatz oder einen Umzug in eine getrennte Umgebung gebunden; oder die EU-Region ist nicht die Voreinstellung.documented, but unfavourable: Kein EU-Speicherort, der Ort ist aber eindeutig benannt, sodass die Folgen bewertbar sind.open on a point that decides usability: Der Speicherort ist öffentlich nicht benannt oder vom Kunden nicht steuerbar, sodass sich die Verarbeitung nicht verorten lässt.open on a point that decides usabilityunclearAs of 2026-07-30Processors, third-country transfers, storage on Google Cloud without a stated region, retention and security measuresOpen sourceThe privacy policy names Google Cloud through Google's Irish entity as the operator of the application and databases and states that all core data sits on Google's servers. No region is named. An Irish contracting entity is not a commitment on storage location. For PostHog the EU instance is named explicitly, for the actual database it is not.As of 2026-07-30
SubprocessorsScale for this point: Subprocessorsdocumented, no condition attached: Vollständige öffentliche Liste der Unterauftragnehmer mit Zweck und Land; oder es gibt keine, weil das Werkzeug im eigenen Betrieb läuft.documented, tied to a condition: Liste existiert und ist benannt, aber nur nach Anfrage oder nach Zugang zu einem Vertrauensportal einsehbar, oder sie nennt Zweck und Land nicht vollständig.documented, but unfavourable: Keine geführte Liste; namentlich stehen nur einzelne Dienste in der Datenschutzerklärung, überwiegend solche der eigenen Website.open on a point that decides usability: Weder eine Liste noch eine Nennung der Verarbeiter des Produkts, und kein dokumentierter Weg, sie zu erfahren.documented, but unfavourablenamed in the privacy policy, no maintained listAs of 2026-07-30Processors, third-country transfers, storage on Google Cloud without a stated region, retention and security measuresOpen sourceNamed parties include Google Cloud and Firebase, PostHog (EU), Intercom, Sentry, Stripe Payments Europe, HubSpot, Loops, Clay, Apollo, DocuSign, Framer, Google Analytics and Microsoft Clarity. One omission stands out: the operators of the AI systems being queried are nowhere named as processors, even though the prompts go precisely there.As of 2026-07-30
Third-country transferScale for this point: Third-country transferdocumented, no condition attached: Keine Übermittlung in ein Drittland, oder die Übermittlung findet statt und die Grundlage ist benannt und im Vertrag verankert, etwa Standardvertragsklauseln, Angemessenheitsbeschluss oder EU-US-Datenschutzrahmen.documented, tied to a condition: Übermittlung findet statt, eine Grundlage ist genannt, aber ohne Zuordnung, welcher Empfänger auf welcher Grundlage arbeitet.documented, but unfavourable: Übermittlung findet statt und die eigenen Unterlagen widersprechen sich, oder die genannte Grundlage bezieht sich erkennbar nur auf einen Randbereich wie die Marketing-Website.open on a point that decides usability: Übermittlung findet erkennbar statt und eine Grundlage wird nirgends genannt.documented, tied to a conditionyes, the United States and further third countriesAs of 2026-07-30Processors, third-country transfers, storage on Google Cloud without a stated region, retention and security measuresOpen sourceThe privacy policy states that services from Google, Stripe, cal.com, HubSpot, Loops, DocuSign, Apollo and Clay may transfer parts of the data to the United States, the United Kingdom or other third countries. It names the EU-US Data Privacy Framework or standard contractual clauses as the basis, without saying which service relies on which.As of 2026-07-30
Training on customer dataScale for this point: Training on customer datadocumented, no condition attached: Vertraglich oder in der Datenschutzerklärung ausdrücklich ausgeschlossen, mit Erstreckung auf die eingesetzten Modellanbieter; oder es gibt keine Datenübertragung an einen Anbieter.documented, tied to a condition: Ausschluss ab einem bestimmten Tarif, oder die Zusage steht nur auf einer Dokumentationsseite statt im Vertrag, oder die Frage stellt sich für das Werkzeug sachlich kaum und der Anbieter schweigt dazu.documented, but unfavourable: Nutzung ist die Voreinstellung und nur ein Widerspruch beendet sie; oder der Anbieter trainiert eigene Modelle auf bereinigten Kundendaten.open on a point that decides usability: Keine Aussage, obwohl das Werkzeug KI-Funktionen auf Kundeninhalten betreibt.open on a point that decides usabilityunclearAs of 2026-07-30Processors, third-country transfers, storage on Google Cloud without a stated region, retention and security measuresOpen sourceNeither the privacy policy nor the terms say anything about whether customer content is used for model training. The terms only commit to using customer data solely to deliver the service. Since the tool sends prompts to third-party AI systems whose operators are named nowhere, how those parties handle the queries is unresolved as well.As of 2026-07-30
Retention and deletionScale for this point: Retention and deletiondocumented, no condition attached: Löschfristen nach Vertragsende beziffert und die Löschung oder Rückgabe zugesagt; oder die Fristen bestimmt der Betreiber selbst, weil das Werkzeug im eigenen Betrieb läuft.documented, tied to a condition: Löschung ist zugesagt, die Fristen sind aber nur teilweise beziffert, oder Sicherungskopien sind ausdrücklich ausgenommen.documented, but unfavourable: Nur der Grundsatz der Erforderlichkeit ohne jede Frist nach Vertragsende, oder Fristen sind allein für Randbereiche wie Website-Protokolle genannt.open on a point that decides usability: Keine Aussage zu Aufbewahrung und Löschung.documented, tied to a conditioncontent until the customer deletes it, invoicing data in Germany as a rule ten yearsAs of 2026-07-30Processors, third-country transfers, storage on Google Cloud without a stated region, retention and security measuresOpen sourceAfter the contract ends, customer data is deleted or returned on request unless a statutory retention duty applies. For backups and logs the privacy policy names no period, only a short time after account deletion.As of 2026-07-30
CertificationsScale for this point: Certificationsdocumented, no condition attached: Mehrere anerkannte Nachweise, benannt mit Norm, Fassung und Geltungsbereich, und bezogen auf den Anbieter selbst.documented, tied to a condition: Ein anerkannter Nachweis für den Anbieter belegt, der Bericht aber nur auf Anfrage, oder der Nachweis hängt an einem Tarif, oder der Geltungsbereich bleibt teilweise offen.documented, but unfavourable: Nur pauschale Nennung ohne Norm-Fassung und Geltungsbereich, oder bloße Selbstauskunft, oder die Nachweise gehören dem Infrastrukturanbieter statt dem Anbieter, oder der Prüfzeitraum ist erkennbar veraltet, oder die eigenen Angaben widersprechen sich.open on a point that decides usability: Kein Nachweis genannt und keine Sicherheits- oder Vertrauensseite vorhanden.open on a point that decides usabilitynone namedAs of 2026-07-30Processors, third-country transfers, storage on Google Cloud without a stated region, retention and security measuresOpen sourceThere is no security or trust page on peec.ai and no mention of ISO 27001 or SOC 2. The privacy policy describes only general measures, namely encryption in transit and at rest, access restriction and regular updates. Certificates held by the infrastructure provider are not the same as certificates held by the vendor.As of 2026-07-30
EU AI Act, Article 50Scale for this point: EU AI Act, Article 50documented, no condition attached: Der Anbieter macht eine belegte Aussage, die die eigene Pflicht trägt, etwa Modelldokumentation und Zertifizierung nach ISO/IEC 42001; oder das Werkzeug enthält nachvollziehbar begründet kein KI-System im Sinne der Verordnung.documented, tied to a condition: Der Anbieter äußert sich zur Verordnung oder ordnet die eigene Funktion ein, eine benannte Zusage zu den Transparenzpflichten aus Artikel 50 fehlt aber; oder das Werkzeug enthält kein KI-System, das gegenüber Menschen auftritt, und der Anbieter schweigt.documented, but unfavourable: Das Produkt enthält KI-Funktionen, der Anbieter schweigt dazu oder trägt ein Selbstetikett ohne Nachweis; die Kennzeichnung ist vom Betreiber aber selbst setzbar.open on a point that decides usability: KI spricht im Produkt unmittelbar mit Endkunden und der Anbieter sagt zu Artikel 50 nichts; die Kennzeichnung lässt sich ohne Zusage des Anbieters nicht sicher setzen.documented, tied to a conditionunclearAs of 2026-07-30Contract term, termination, switching right under Regulation (EU) 2023/2854, release and deletion of customer dataOpen sourceThe legal pages say nothing about the transparency duties under Article 50 of the AI Regulation. The tool does not itself generate AI content for end users but measures other systems, so which duties apply would first have to be established. The vendor makes no statement on this.As of 2026-07-30
Audit loggingScale for this point: Audit loggingdocumented, no condition attached: Nachvollziehbares Protokoll über Zugriffe und Änderungen in allen Tarifen enthalten, mit benannter Frist und Ausleitung in eigene Systeme; oder die Nachvollziehbarkeit liegt vollständig in eigener Hand, weil das Werkzeug im eigenen Betrieb läuft.documented, tied to a condition: Protokoll vorhanden, aber an einen höheren Tarif oder einen kostenpflichtigen Zusatz gebunden, oder die Ausleitung fehlt in den unteren Stufen; Reichweite und Frist sind benannt.documented, but unfavourable: Protokolle sind nur anbieterseitig beschrieben, oder Reichweite und Frist bleiben offen, sodass sich Nachweispflichten nicht planen lassen.open on a point that decides usability: Öffentlich nicht belegt, ob der Kunde überhaupt ein auswertbares Protokoll erhält.open on a point that decides usabilityunclearAs of 2026-07-30Plans, prompt and project limits, model add-on prices, agency plans and the credit calculationOpen sourceIt is not publicly substantiated whether and in which plan access and changes are logged in a traceable way. The feature table on the pricing page lists single sign-on for the Enterprise plan only, and an audit log is not listed at all.As of 2026-07-30

What it really costs

Entry price

Eighty-five euros a month buys 50 prompts, three models, one project and unlimited users. Pro is 205 euros for 150 prompts and two projects, Advanced 425 euros for 350 prompts, five projects, multi-country tracking and the Looker Studio connector. Paid annually the three plans drop to 70, 180 and 360 euros a month.As of 2026-07-30Plans, prompt and project limits, model add-on prices, agency plans and the credit calculationOpen source

As of 2026-07-30

What gets expensive

In three places. First the fourth model: each extra one costs 30 euros a month on Starter, 70 on Pro, 140 on Advanced. Watching six systems instead of three doubles the bill. Second the currency: the pricing page detects the visitor's location in the browser and then quotes in euros or dollars, and the dollar list runs noticeably higher at 95, 245 and 495 a month. Third the agency plans, which are priced not in prompts but in credits: one prompt times one model times one day equals one credit, so roughly 90 a month per prompt at three models, with a minimum allocation of 900 per project. Essential costs 205, Growth 420 and Scale 675 dollars a month. Single sign-on and API access exist only in the Enterprise plan, which has no list price.

What it displaces

  • Judging visibility in AI answers by gut feeling
  • Asking ChatGPT and Perplexity by hand

Interfaces

  • CSV export
  • Looker Studio from the Advanced plan upwards
  • API on the Enterprise plan per the pricing table
  • MCP connection listed in the feature table, though the plan it belongs to is not clearly readable there
  • Data handover in a machine-readable format under the EU Data Act

Matching methods

  • Demand Creation vs. Demand CaptureThe method separates created from captured demand, and Peec shows whether a channel that returns answers instead of links still routes existing demand to you.
  • Brand as Repeated PairingThe method wants the name to come to mind at the moment of purchase, and Peec measures exactly that in third-party systems, namely whether a brand gets named at all when the matching question is asked.

Sources

  1. 1.Plans, prompt and project limits, model add-on prices, agency plans and the credit calculation (opens in a new tab)peec.ai/pricing · As of 2026-07-30
  2. 2.Contract term, termination, switching right under Regulation (EU) 2023/2854, release and deletion of customer data (opens in a new tab)peec.ai/legal/terms-of-use · As of 2026-07-30
  3. 3.Processors, third-country transfers, storage on Google Cloud without a stated region, retention and security measures (opens in a new tab)peec.ai/legal/privacy-policy · As of 2026-07-30
  4. 4.Legal entity, register court, register number, managing directors and VAT identification number (opens in a new tab)peec.ai/legal/imprint · As of 2026-07-30
  5. 5.Incorporation date, original UG legal form and share capital increases up to January 2026 (opens in a new tab)northdata.com/… · As of 2026-07-30
  6. 6.Series A of 21 million dollars, 29 million dollars raised in total, customer count in November 2025 (opens in a new tab)peec.ai/…/we-raised-21m-series-a-to-help-brands-win-in-ai-search · As of 2026-07-30

Last reviewed: 2026-07-30 by Dr. Oliver Gausmann, Convios GmbH

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