
Token prices keep falling while AI bills keep growing, and vendors keep swapping their counting units. The AI price ladder sorts today's AI pricing models in five steps.
August 10, 2026 · 16 min read
DATA & INSIGHTS
What we're working on.
Studies, analysis and articles for investors and portfolios as well as business owners and management teams. The basis is our own surveys since 2009, third-party sources cited in the text, and experience from our own projects. We write ourselves. AI helps with research.
Original data.
Representative survey on internet communication in Germany.
AI Cost Benchmark 2026
46 models, 12 business scenarios, AI fees per task from list prices. As of 30 September 2026.
To the benchmark →12.1%
42%
3.3x

Token prices keep falling while AI bills keep growing, and vendors keep swapping their counting units. The AI price ladder sorts today's AI pricing models in five steps.
August 10, 2026 · 16 min read

Most consultancies say AI hasn't touched their prices. The largest firms are already tying fees to results. When outcome-based pricing beats the day rate, and when it doesn't.
August 2, 2026 · 8 min read

By 2029 some 114,000 German SMEs plan to wind down each year, against 109,000 looking for a successor. The IfM points to earnings, not to ageing owners.
August 1, 2026 · 10 min read

AI agents complete work without filling seats, and SaaS pricing models are shifting toward hybrid and outcome billing. What buyers and software leaders should sort out before the next renewal.
July 7, 2026 · 8 min read

The Internet Communication Study 2025/26 shows who uses AI in Germany: ChatGPT reaches 87.5% of the youngest, autonomous AI shopping meets resistance, email stays the preferred channel.
July 2, 2026 · 5 min read

How smaller, niche B2B SaaS companies build a defensible castle, on their own data, deep workflow, regulation and a physical layer.
June 24, 2026 · 8 min read

Around six percent of companies turn AI into real bottom-line value. Four levers and a well-dug moat separate the winners from the expensive rest.
June 14, 2026 · 9 min read

Hold periods keep stretching and evergreen vehicles keep launching. What that does to the buy-and-build platform, and where the line between group and company should really run.
June 11, 2026 · 9 min read

A practical impulse for mid-sized firms: a checklist for responsible AI use, six decisions and the legal context (EU AI Act, GDPR, NIS2). Slides and checklist as PDF.
June 8, 2026 · 4 min read

In 2026, most B2B software no longer scales through direct sales alone. Three levers from three mandates, plus one thing that holds them all together.
May 2, 2026 · 11 min read

Multi-agent frameworks for mid-market: after the three architecture decisions from Part 2, the selection question looks different. Nine criteria, four clusters, one skill-pool caveat.
April 29, 2026 · 11 min read

The framework question is the wrong first question. Three architecture decisions decide whether your AI compliance architecture survives an audit.
April 13, 2026 · 9 min read

Multi-agent RAG for mid-sized companies: when does it pay off, what does it cost, and which architecture fits 50 to 500 employees? Complexity levels, costs, and concrete first steps.
April 10, 2026 · 14 min read

Six EU regulations active simultaneously. NIS2 enforcement live since December 2025. What German SMEs must implement before autumn 2026.
April 8, 2026 · 8 min read

81% of mid-market firms don't measure AI ROI. The AI ROI Map shows which investments pay off and how fast.
March 30, 2026 · 10 min read

43% of mid-market firms lack an AI strategy. 15 frameworks reveal where you stand, what's legally required, and where to find free support.
March 25, 2026 · 11 min read

36% of German companies use AI. Most CEOs have a hard time catching up with the terminology. 25 terms explained through five real situations from mid-market companies.
March 22, 2026 · 12 min read

Executives use AI, and students rely on AI. Neither checks the output properly. When does AI make sense, and when does it take human judgment?
March 15, 2026 · 12 min read

35% of enterprise teams have already replaced SaaS with custom builds. But disruption hits unevenly. A framework separating fixed market dimensions from controllable levers.
March 13, 2026 · 6 min read

42% of companies abandon AI initiatives before production. Three root causes and four steps to move agentic AI into operations.
March 12, 2026 · 9 min read

How an AI operating system works in practice: field report, CLAUDE.md template, and an honest three-week assessment with Claude Code.
February 27, 2026 · 8 min read
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