Growth Engine
Sales becomes a system
Growth that depends on two or three people is a risk. We build an engine with your team: playbooks, AI assistance and metrics in every stage, from the target account list to expanding existing customers.
30 minutes. No obligation.
Three patterns, one problem
In most B2B software and service businesses we see the same three patterns. Growth depends on a few people, often the founder or two experienced sellers. AI sits in individual tools while the process between them stays manual. And pipeline and forecast come from experience, the problem only becomes visible a quarter later.
The engine: five stages, one loop
We build sales as a continuous system: target accounts and signals, outreach, qualification, proposal and close, onboarding and expansion. Every stage gets a playbook, an AI assist and a metric. What the stages learn flows back into the target account list. The result is a loop that improves with every cycle.
flows back into the target account list
- Playbooks per stage, in enterprise business including qualification along MEDDPICC.
- Playbooks make sales independent of individuals
- AI assistance in every stage, from signal to proposal
- One metric per stage: coverage, speed, win rate, ramp time
The 90-day build
Weeks one and two: a diagnosis along the five stages, with your numbers. Then we build the stage that limits growth the most, first. Your team builds along, the playbooks emerge in real day-to-day business.
How we measure success
Pipeline coverage per quarter, cycle time from first contact to close, win rate per stage, and the time until new sales hires become productive. Four metrics, measured before the build and after.
Pipeline coverage
per quarter
Cycle time
from first contact to close
Win rate
per stage
Ramp time
until new sales hires become productive
For B2B software and service companies. For investors, the engine runs as a lever inside the AI operating partner mandate.
For investors: the mandate1
exit to S&P Global
4
post-merger integrations
20+
years of operating leadership
Your numbers, 30 minutes.
Bring your pipeline and forecast. We'll tell you which stage is limiting your growth right now.
Book a call