# Peec AI

> Shows whether and how a brand turns up in answers from ChatGPT, Perplexity, Gemini and Google's AI mode, in which position, in what tone, and which sources those systems assemble the answer from.

- Vendor: Peec AI GmbH
- Canonical URL: https://www.convios.com/en/toolbox/peec-ai
- Language version: https://www.convios.com/de/werkzeugkasten/peec-ai
- Area: Content & web · Cluster: visibility in AI answers
- Role: Off-the-shelf product · Origin: AI-native
- As of: 2026-07-30 · Reviewed: 2026-07-30 · Author: Dr. Oliver Gausmann, Convios GmbH
- Toolbox: https://www.convios.com/en/toolbox — Markdown: https://www.convios.com/en/toolbox.md

## Verdict

Efficiency only: Measuring creates no edge. Without it you notice too late that a demand channel is drying up, and you steer content by feel. With it you have not yet won a single mention. The edge only comes from what you change afterwards in the content and in which sources get cited. So: it keeps you from falling behind, and it is explicitly not a moat.

## Suitability by company size

- Solo: suitable with caveats — Eighty-five euros a month for 50 prompts, three models and one project is affordable. It only pays off if search actually brings demand. Anyone selling through network and referral is measuring a number here that leads nowhere.
- Mid-market: suitable — One hundred fifty to 350 prompts across three models cover a product with several topic areas, and every plan includes unlimited users. At this size there is usually someone who turns the numbers into editorial work. Without that person it stays a report.
- Enterprise: suitable with caveats — Single sign-on, API access and more than three models only start in the Enterprise plan, which carries no list price. Storage region, audit logging and certifications are not publicly substantiated. That will not survive a serious vendor assessment without renegotiation.

## Vendor staying power

Young: The company was founded on 13 January 2025 as a UG with 300 euros of share capital and now trades as a GmbH. Growth and funding are exceptional, yet the company history is still shorter than the period over which introducing a measurement tool pays for itself.

- Incorporation and change of legal form: 13 January 2025 as Peec AI UG (haftungsbeschränkt) with 300 euros of share capital, now Peec AI GmbH (source: https://www.northdata.com/Peec%20AI%20GmbH,%20Berlin/Amtsgericht%20Charlottenburg%20(Berlin)%20HRB%20271053%20B, as of 2026-07-30)
- Share capital increases: EUR 300 (01/2025), EUR 36,836 (05/2025), EUR 47,157 (07/2025), EUR 59,831 (11/2025), EUR 60,579 (01/2026) (source: https://www.northdata.com/Peec%20AI%20GmbH,%20Berlin/Amtsgericht%20Charlottenburg%20(Berlin)%20HRB%20271053%20B, as of 2026-07-30)
- Funding: USD 21 million Series A in November 2025 led by Singular, USD 29 million in total (source: https://peec.ai/blog/we-raised-21m-series-a-to-help-brands-win-in-ai-search, as of 2026-07-30)
- Customer count per vendor: 3000+ brands and agencies on the pricing page, 1300+ in the vendor blog of November 2025 (source: https://peec.ai/pricing, as of 2026-07-30)
- Commercial register and representation: Charlottenburg local court (Amtsgericht Charlottenburg) HRB 271053 B, Karl-Liebknecht-Str. 14, 10178 Berlin, managing directors Daniel Drabo, Marius Meiners, Tobias Siwonia, VAT ID DE452555324 (source: https://peec.ai/legal/imprint, as of 2026-07-30)

## Cost of leaving

Low: The terms explicitly grant the switching right under Regulation (EU) 2023/2854: termination on no more than two months' notice, release of all exportable data in a common machine-readable format, and switching assistance charged at cost. A monthly subscription ends with the current billing cycle anyway. What costs you is not the exit but the break in the time series. Every tool in this class queries differently, so the history does not carry over to the next vendor and measurement restarts at zero.

## Regulation and data

| Point | Finding | Evidence | As of |
|---|---|---|---|
| Data processing agreement | unclear — No data processing agreement is publicly available anywhere. The terms of 15 December 2025 name none and expressly forbid the customer from entering personal data without consent. Whether one is offered to enterprise customers belongs in contract talks. | partially evidenced | 2026-07-30 |
| Storage location | unclear — The privacy policy names Google Cloud through Google's Irish entity as the operator of the application and databases and states that all core data sits on Google's servers. No region is named. An Irish contracting entity is not a commitment on storage location. For PostHog the EU instance is named explicitly, for the actual database it is not. | not evidenced | 2026-07-30 |
| Subprocessors | named in the privacy policy, no maintained list — Named parties include Google Cloud and Firebase, PostHog (EU), Intercom, Sentry, Stripe Payments Europe, HubSpot, Loops, Clay, Apollo, DocuSign, Framer, Google Analytics and Microsoft Clarity. One omission stands out: the operators of the AI systems being queried are nowhere named as processors, even though the prompts go precisely there. | partially evidenced | 2026-07-30 |
| Third-country transfer | yes, the United States and further third countries — The privacy policy states that services from Google, Stripe, cal.com, HubSpot, Loops, DocuSign, Apollo and Clay may transfer parts of the data to the United States, the United Kingdom or other third countries. It names the EU-US Data Privacy Framework or standard contractual clauses as the basis, without saying which service relies on which. | partially evidenced | 2026-07-30 |
| Training on customer data | unclear — Neither the privacy policy nor the terms say anything about whether customer content is used for model training. The terms only commit to using customer data solely to deliver the service. Since the tool sends prompts to third-party AI systems whose operators are named nowhere, how those parties handle the queries is unresolved as well. | not evidenced | 2026-07-30 |
| Retention and deletion | content until the customer deletes it, invoicing data in Germany as a rule ten years — After the contract ends, customer data is deleted or returned on request unless a statutory retention duty applies. For backups and logs the privacy policy names no period, only a short time after account deletion. | partially evidenced | 2026-07-30 |
| Certifications | none named — There is no security or trust page on peec.ai and no mention of ISO 27001 or SOC 2. The privacy policy describes only general measures, namely encryption in transit and at rest, access restriction and regular updates. Certificates held by the infrastructure provider are not the same as certificates held by the vendor. | not evidenced | 2026-07-30 |
| EU AI Act, Article 50 | unclear — The legal pages say nothing about the transparency duties under Article 50 of the AI Regulation. The tool does not itself generate AI content for end users but measures other systems, so which duties apply would first have to be established. The vendor makes no statement on this. | partially evidenced | 2026-07-30 |
| Audit logging | unclear — It is not publicly substantiated whether and in which plan access and changes are logged in a traceable way. The feature table on the pricing page lists single sign-on for the Enterprise plan only, and an audit log is not listed at all. | not evidenced | 2026-07-30 |

## Cost

- Entry: Eighty-five euros a month buys 50 prompts, three models, one project and unlimited users. Pro is 205 euros for 150 prompts and two projects, Advanced 425 euros for 350 prompts, five projects, multi-country tracking and the Looker Studio connector. Paid annually the three plans drop to 70, 180 and 360 euros a month. (as of 2026-07-30)
- Where it gets expensive: In three places. First the fourth model: each extra one costs 30 euros a month on Starter, 70 on Pro, 140 on Advanced. Watching six systems instead of three doubles the bill. Second the currency: the pricing page detects the visitor's location in the browser and then quotes in euros or dollars, and the dollar list runs noticeably higher at 95, 245 and 495 a month. Third the agency plans, which are priced not in prompts but in credits: one prompt times one model times one day equals one credit, so roughly 90 a month per prompt at three models, with a minimum allocation of 900 per project. Essential costs 205, Growth 420 and Scale 675 dollars a month. Single sign-on and API access exist only in the Enterprise plan, which has no list price.

## Three routes compared

### SEO suite with a retrofitted AI module

The established search tools have retrofitted visibility reports for AI answers. If you already pay for the suite you get the number without a second invoice and without a second tool in daily work. In exchange, model coverage, countries and query frequency are narrower, and the new metric sits right beside the classic search metrics, which invites confusion.

### The market already is the AI-native category

This class of tool exists only because answer engines started intercepting demand. Every notable vendor was founded in 2024 or 2025, this one in January 2025. The choice is therefore not between old and new but between several young vendors with a very similar measurement idea. That shifts the review away from the feature list towards staying power, exit rights and how traceable the measurement method is.

### Run the prompts against the models yourself

Technically this is small: a list of questions, a schedule, calls to the model APIs, mentions and cited sources written into your own table. The effort is not in building it but in running it. Model access and prices change, countries and languages multiply the runs, answers vary from run to run, and your own measurement has to stay methodically stable over months or you end up measuring your own rebuilds. Worth it only when the measurement itself is part of the product or the consulting offer.

Recommendation by size:

- Solo: First check whether search brings demand at all.
- Mid-market: Buy, but name the person who turns the numbers into content first.
- Enterprise: Buy as a pilot, and settle storage region and audit logging in writing before any rollout.

## Context

- Implements method: [Demand Creation vs. Demand Capture](https://www.convios.com/en/methods/demand-creation-vs-capture) — The method separates created from captured demand, and Peec shows whether a channel that returns answers instead of links still routes existing demand to you.
- Implements method: [Brand as Repeated Pairing](https://www.convios.com/en/methods/brand-as-repeated-pairing) — The method wants the name to come to mind at the moment of purchase, and Peec measures exactly that in third-party systems, namely whether a brand gets named at all when the matching question is asked.
- Displaces: Judging visibility in AI answers by gut feeling, Asking ChatGPT and Perplexity by hand

## Evidence

- Plans, prompt and project limits, model add-on prices, agency plans and the credit calculation — https://peec.ai/pricing (as of 2026-07-30)
- Contract term, termination, switching right under Regulation (EU) 2023/2854, release and deletion of customer data — https://peec.ai/legal/terms-of-use (as of 2026-07-30)
- Processors, third-country transfers, storage on Google Cloud without a stated region, retention and security measures — https://peec.ai/legal/privacy-policy (as of 2026-07-30)
- Legal entity, register court, register number, managing directors and VAT identification number — https://peec.ai/legal/imprint (as of 2026-07-30)
- Incorporation date, original UG legal form and share capital increases up to January 2026 — https://www.northdata.com/Peec%20AI%20GmbH,%20Berlin/Amtsgericht%20Charlottenburg%20(Berlin)%20HRB%20271053%20B (as of 2026-07-30)
- Series A of 21 million dollars, 29 million dollars raised in total, customer count in November 2025 — https://peec.ai/blog/we-raised-21m-series-a-to-help-brands-win-in-ai-search (as of 2026-07-30)